Collection: Lunker City

Creator of soft lures ahead of his time, Herb Reed, invented in the 80s the Slug Go and the Fin's Fish. In doing so, he revolutionized the whole fishing world by inventing all new families of lures which have since borne their name: the Slug category or the Finess category. 

The Lunker City brand has now become one of the most important fishing brands in the world.

The Slug Go became the best-selling lure in the history of black bass fishing in the 1990s! With now several dozen new soft lures known for their ultra-reactive material and their great efficiency on the ground, Lunker City is now an essential standard for all anglers.