Collection: Soft Plastic Lures

Designed to imitate bait fishes or other aquatic invertebrates (mostly worms) that are ubiquitous natural foods for carnivorous/omnivorous fishes, the realistic texture and versatility combined with simple and economical production, as well as the freedom from handling live baits and having to keep baits fresh in wet containers, has led soft lures to become a standard article of modern fishing tackle, frequently used in conjunction with a jighead or as part of a sophisticated rig design