{"title":"Meta Hero Products","description":"\u003cp\u003eOur most successful lures — handpicked for Instagram and Facebook. From walk-the-dog surface lures to deadly soft plastics, these are the go-to picks for UK bass, perch, and predator fishing.\u003c\/p\u003e","products":[{"product_id":"fishus-espetit-95mm","title":"Fishus Espetit 95mm \/ 10.5gr","description":"\u003cp\u003eThe \u003cstrong\u003e95mm Espetit\u003c\/strong\u003e is a surface lure built for when bass are actively hunting baitfish on top.\u003c\/p\u003e\u003cp\u003eThis size works \u003cstrong\u003eall season long\u003c\/strong\u003e, offering a balanced profile that matches a wide range of baitfish and situations. It really shines when bass are feeding confidently on the surface, whether over shallow ground, broken reef, or open water where fish are pushing bait up.\u003c\/p\u003e\u003cp\u003eThe 95mm Espetit casts accurately and is easy to work, producing a smooth walk-the-dog or sliding action with minimal effort. On the pause, it sits flat and horizontal on the surface, making it an easy target for tracking fish.\u003c\/p\u003e\u003cp\u003eA simple rod-tip movement flashes the flank and often triggers a committed strike from following bass.\u003c\/p\u003e","brand":"Fishus","offers":[{"title":"WHITE MACKEREL","offer_id":55875734765950,"sku":"FBLEP09\/WM","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"HOT BLACK","offer_id":55368537637246,"sku":"FBLEP09\/BK","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"MIRROR SHAD (Silent)","offer_id":44546844164411,"sku":"FBLEP09S\/MS","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"MIRROR SARDINE","offer_id":44546844098875,"sku":"FBLEP09\/MD","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"FLASHY SHAD","offer_id":44364310217019,"sku":"FBLEP09\/FS","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"AVOCADO (Silent)","offer_id":44364310282555,"sku":"FBLEP09S\/AV","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"WHITE N FLASH","offer_id":44364310315323,"sku":"FBLEP09\/WF","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"HOT BELLY GLASS","offer_id":44364310380859,"sku":"FBLEP09\/BG","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"TENNESSEE SHAD","offer_id":44364310446395,"sku":"FBLEP09\/TS","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"WHITE","offer_id":44364307726651,"sku":"FBLEP09\/W","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"MULLET","offer_id":44423400161595,"sku":"FBLEP09\/MU","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"MATT RAIGYO","offer_id":44922328285499,"sku":"FBLEP09\/MR","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"AYU","offer_id":46359109992763,"sku":"FBLEP09\/AY","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"HOLO SHAD","offer_id":46359110025531,"sku":"FBLEP09\/HS","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"CHARTREUSE CUDA","offer_id":46895358968123,"sku":"FBLEP09\/CH","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"TRANSLUCID ANCHOVY","offer_id":47711490048315,"sku":"FBLEP09\/TA","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"MIMETIC BASS","offer_id":47711497453883,"sku":"FBLEP09\/BS","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"GREY CUDA","offer_id":47958321955131,"sku":"FBLEP09\/GC","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"KINKURO","offer_id":57234109759870,"sku":"FBLEP09\/KI","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"CANDY CUDA (Silent)","offer_id":57531792195966,"sku":"FBLEP09S\/CC","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Crystal Ghost","offer_id":57781759705470,"sku":"FBLEP09\/CG","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/3665\/2603\/files\/espetit-95.jpg?v=1707383283"},{"product_id":"fbl-ubuntu","title":"Fishus Ubuntu 95mm\/16g","description":"\u003cp\u003eUbuntu is a one of a kind silent popper, able to execute a wide span of movements in a short space:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighly eye-catching walking the dog, \u003c\/li\u003e\n\u003cli\u003eImpressive splashing and bubble trails with a sinuous rolling... \u003c\/li\u003e\n\u003cli\u003eIts even able to execute the same rolling and wobbling at low speed. All with the minimum effort for the angler.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBorn as an original handmade lure created by Isaac Lorenzo around 2012, now available in a full range of sizes, colours and weights, for any topwater enthusiastic, that works incredibly well for any predator, from perch and seabass to Pike and other predators!\u003c\/p\u003e\n\u003cp\u003eUBUNTU will be essential in your lure box.\u003c\/p\u003e","brand":"Fishus","offers":[{"title":"WHITE N FLASH","offer_id":44066285781307,"sku":"FBLUB09\/WF","price":16.5,"currency_code":"GBP","in_stock":true},{"title":"AYU","offer_id":44066285617467,"sku":"FBLUB09\/AY","price":16.5,"currency_code":"GBP","in_stock":false},{"title":"FLASHY SHAD","offer_id":55368522367358,"sku":"FBLUB09\/FS","price":16.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/3665\/2603\/files\/ubuntu-shop.jpg?v=1687336595"},{"product_id":"fbl-shallow","title":"Fishus Espetit Shallow Runner 120mm\/21gr","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect for fishing on beaches with sunken obstacles, bays, and shallow banks, where the surface is covered by weed and you can't fish with topwater lures but a sinking one would get continuously snagged on the bottom.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn low-light conditions, the Shallow Runner will move forward leaving a highly noticeable wave due to its inner rattling and an emblazing flash thanks to its rolling action.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlso, it will keep perfect stability due to its ballast weight transfer.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis lure is designed with seabass in mind!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt is 120mm and armed with #4 EX trebles, this floating demon dives down to 0.2-0.6 meters deep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlso Available in \u003ca href=\"https:\/\/luresedge.com\/products\/fishus-espetit-shallow-runner-90mm-9gr\" title=\"shallow runner 90mm\"\u003e90mm here\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fishus","offers":[{"title":"MACKEREL","offer_id":44076482789691,"sku":"FBLER12\/MA","price":19.25,"currency_code":"GBP","in_stock":true},{"title":"SANDEEL","offer_id":44076482920763,"sku":"FBLER12\/SD","price":19.25,"currency_code":"GBP","in_stock":false},{"title":"WHITE","offer_id":44076482953531,"sku":"FBLER12\/W","price":19.25,"currency_code":"GBP","in_stock":false},{"title":"RAINBOW WHITE","offer_id":44423530938683,"sku":"FBLER12\/RWW","price":19.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/3665\/2603\/files\/shallow120mm.jpg?v=1695748229"},{"product_id":"fbl-soft-shad","title":"Fishus Espetit Soft Shad - 80mm \/ 2.4gr  Pack Of 10","description":"\u003cp\u003eBased on the design of the Espetit Soft Jerk and made with the same double density composition. This is the perfect weapon to cover water, making it easily detectable thanks to its paddle tail, designed to be ever-moving with the slightest reel spin or water current.\u003cbr\u003eIts subtle rolling and smooth vibration trail is deadly when fish reject other lures with wider tails that make tons of vibration.\u003cbr\u003eAlso a true fish magnet on the drop, it can also be rigged upside-down , to get a more intense tail vibration!\u003cbr\u003ePerfect to be rigged on any jig head, a swimbait hook, as a spinnerbait\/chatterbait trailer, Texas rig, Cheburashka... An all-terrain lure!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStats:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eQuantity: 10 in a pack\u003c\/p\u003e\n\u003cp\u003eWeight:  2.4gr\u003c\/p\u003e\n\u003cp\u003eLength: 80mm\u003c\/p\u003e\n\u003cp\u003eMix pack contains 2x White Snow Flake, 2x Pro Blue, 2x Shiny Smoke, 2x Green Pumpkin Black Flake \u0026amp; 2x Olive Shad. \u003c\/p\u003e","brand":"Fishus","offers":[{"title":"Solid White","offer_id":45650288148795,"sku":"FBLSES07\/SW","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"Pro Blue","offer_id":45650288181563,"sku":"FBLSES07\/PB","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"White Silver Flake","offer_id":45650288247099,"sku":"FBLSES07\/WSF","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Olive Shad","offer_id":57234116444542,"sku":"FBLSES07\/OS","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Shiny Smoke","offer_id":57234116477310,"sku":"FBLSES07\/SM","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Green Pumpkin Black Flake","offer_id":57531830796670,"sku":"FBLSES07\/GPB","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"MIX","offer_id":57543053214078,"sku":"FBLSES07\/MIX","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/3665\/2603\/products\/espetitsoftshad.jpg?v=1707383523"},{"product_id":"yo-zuri-3d-inshore-pencil-lure","title":"Yo-Zuri 3D Inshore Pencil 100mm\/14g","description":"\u003cp\u003e\u003cspan\u003eThe 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil is an exceptional choice for fishing grass flats, oyster bars or back bays. Yo-Zuri's patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The deep elongated shape mirrors a variety of the baitfish that top inshore predators prey on including mullet, sardines and herring. The strategic weight position gives the 3D Inshore Pencil an easy side to side walk the dog action when worked with a steady reel and twitch retrieve. Put it all together and you have a high quality saltwater Japanese hard bait at an extraordinary price point!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eInner Hologram Sheet\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSharp Darting Performance\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eQuick Response by Fixed Weighted Center\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePower Treble Hook\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e3D Prism Finish\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTough and Durable ABS Resin\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Yo-Zuri","offers":[{"title":"Sardine","offer_id":44482091024699,"sku":"LYIPC100GHIW","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"Real Mullet","offer_id":44482091057467,"sku":"LYIPC100RMT","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Chartreuse","offer_id":44482091090235,"sku":"LYIPC100GHCS","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Ayu","offer_id":57327850193278,"sku":"LYIPC100HHAY","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Silver Black","offer_id":57327850226046,"sku":"LYIPC100C4","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/3665\/2603\/products\/yo-zuripencil.jpg?v=1715773831"},{"product_id":"fiiish-black-minnow-120-no3-12gr","title":"Fiiish Black Minnow 120 No3 Combo - 12Gr Shore","description":"\u003cdiv class=\"four columns vc-column-extra-class-641eecd126aab vc_custom_1458292349632\" data-parallax_sense=\"30\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv id=\"ultimate-heading641eecd1277c8\" class=\"uvc-heading dfd-delim-top   heading-config-top dfd-disable-resposive-headings\" data-hspacer=\"no_spacer\" data-halign=\"left\"\u003e\n\u003ch2\u003eABOUT THE PRODUCT\u003c\/h2\u003e\n\u003cul class=\"visible\"\u003e\n\u003cli\u003eLength 120mm\u003c\/li\u003e\n\u003cli\u003eHead – 12gr \u003c\/li\u003e\n\u003cli\u003eTop selling soft lure\u003c\/li\u003e\n\u003cli\u003eWeedless to reduce snagging\u003c\/li\u003e\n\u003cli\u003eSuperb from boat or shore\u003c\/li\u003e\n\u003cli\u003eWill catch ALL predatory species, both salt and freshwater\u003c\/li\u003e\n\u003cli\u003ePack contains 1 x complete lure plus spare body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"widget-title\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-PH2S.jpg\"\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 class=\"widget-title\"\u003e\u003cspan\u003ePATENTED PH2S ATTACHMENT SYSTEM\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd127841\" data-id=\"641eecd127841\" data-height=\"20\" data-height-mobile=\"15\" data-height-tab=\"20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element vc_custom_1458308035130 cr-animate-gen animation-done\" data-animate-type=\"transition.slideUpIn\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cspan\u003eThis innovative system has been designed to allow the use of an articulated hidden hook.\u003cspan\u003e \u003c\/span\u003eIt increases the longevity of the lure thanks to better support between the head and the body.\u003cspan\u003e \u003c\/span\u003eIt also facilitates the assembly of the lure.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd127cba\" data-id=\"641eecd127cba\" data-height=\"\" data-height-mobile=\"15\" data-height-tab=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"four columns vc-column-extra-class-641eecd127e2f vc_custom_1458292341588\" data-parallax_sense=\"30\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_single_image wpb_content_element vc_align_center cr-animate-gen animation-done\" data-animate-type=\"transition.flipBounceYIn\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"vc_single_image-wrapper   vc_box_border_grey\"\u003e\u003cimg width=\"348\" height=\"122\" src=\"https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-KROG.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-KROG.jpg 348w, https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-KROG-300x105.jpg 300w\" sizes=\"(max-width: 348px) 100vw, 348px\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd128a19\" data-id=\"641eecd128a19\" data-height=\"20\" data-height-mobile=\"15\" data-height-tab=\"20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"ultimate-heading641eecd128a86\" class=\"uvc-heading dfd-delim-top   heading-config-top dfd-disable-resposive-headings\" data-hspacer=\"no_spacer\" data-halign=\"left\"\u003e\n\u003cdiv class=\"uvc-heading-spacer no_spacer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"widget-title\"\u003e\u003cspan\u003eEXCLUSIVE HOOK DESIGNED BY VMC\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd128afa\" data-id=\"641eecd128afa\" data-height=\"20\" data-height-mobile=\"15\" data-height-tab=\"20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element vc_custom_1458308062601 cr-animate-gen animation-done\" data-animate-type=\"transition.slideUpIn\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eSpecially designed for the Black Minnow® lure, its wide opening allows it to be used with \"Shad\" type lures and thick lures.\u003cspan\u003e \u003c\/span\u003eAdapted to all sizes of the Black Minnow®, it is perfectly balanced to optimize the swimming of the lure and for maximum hooking efficiency.\u003cspan\u003e \u003c\/span\u003eExtra strong for big catches!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd128c1d\" data-id=\"641eecd128c1d\" data-height=\"\" data-height-mobile=\"15\" data-height-tab=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"four columns vc-column-extra-class-641eecd128d8f vc_custom_1458292333917\" data-parallax_sense=\"30\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_single_image wpb_content_element vc_align_center vc_custom_1444658492669 cr-animate-gen animation-done\" data-animate-type=\"transition.flipBounceYIn\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"vc_single_image-wrapper   vc_box_border_grey\"\u003e\u003cimg width=\"348\" height=\"122\" src=\"https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-CORPS.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-CORPS.jpg 348w, https:\/\/fiiish.com\/wp-content\/uploads\/2015\/09\/BM-CORPS-300x105.jpg 300w\" sizes=\"(max-width: 348px) 100vw, 348px\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd12992c\" data-id=\"641eecd12992c\" data-height=\"20\" data-height-mobile=\"15\" data-height-tab=\"20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"ultimate-heading641eecd129999\" class=\"uvc-heading dfd-delim-top   heading-config-top dfd-disable-resposive-headings\" data-hspacer=\"no_spacer\" data-halign=\"left\"\u003e\n\u003cdiv class=\"uvc-heading-spacer no_spacer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"widget-title\"\u003e\u003cspan\u003eEXTRA FLEXIBLE BODY, REALISTIC SWIM\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ult-spacer spacer-641eecd129a0d\" data-id=\"641eecd129a0d\" data-height=\"20\" data-height-mobile=\"15\" data-height-tab=\"20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  vc_custom_1458308087721\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cspan\u003eThe extra flexible plastic body of the Black Minnow® combined with the \"off-shore\" and \"shore\" BM jig heads give it the most natural vibration and swimming.\u003cspan\u003e \u003c\/span\u003eThe Krog articulated hook adds more mobility to the 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